Marketing Consulting & Project Support

Marketing is a broad and intricate discipline, and marketing unicorns don’t exist.

What if you could, quickly and affordably, bring in the right marketing expertise to guide your projects?

We're proud to support our clients on a wide range of projects and initiatives. Our approach goes beyond just following the brief - we take the time to really listen, understand the people, circumstances, and the core problem. Whether it's planning and strategy, or getting our hands dirty, we combine our years of expertise with our clients' unique perspectives to ensure that the end results make a big impact.

Digital Experience Transformation & Design

Strategic planning, clarity of objectives and customer-centric design to ensure your transformation has a measurable impact

Lifecycle Strategy & Implementation

Comprehensive omni-channel strategies and performance insights to make sure your database powers your business growth

Content Strategy & Implementation

Performance-driven content marketing and strategic distribution, designed to truly connect with your audience

Analytics & Insights

Data and measurement strategy to deliver valuable insights and trends with actionable steps that fuel your growth

Growth & Performance Marketing

Growth initiatives and performance media to deliver results efficiently and effectively

Product Marketing & Go-to-Market Strategy

Marketing positioning and launch strategy to effectively convey the unique value and benefits of your business

Digital Experience Transformation & Design

Looking to start a successful digital transformation journey?

Our planning services have got you covered every step of the way. We focus on clarifying objectives and strategic planning to make sure your transformation has a measurable impact. By creating intuitive experiences and interactive content, we'll help build strong, positive relationships between users and your brand, unlocking the full potential of your digital presence.

    • Developing a business case

    • Conducting customer journey audit & creating future-state mapping

    • Mapping touchpoints across all channels

    • Inventorying all digital properties & future-state mapping

    • Mapping the customer experience

    • Prioritizing features for development & creating a roadmap

    • Defining the information architecture

    • Assessing usability & conducting user research

    • Designing wireframes

    • Documenting userflows

    • Conducting an audit of existing content & defining a content strategy

    • Creating content across multiple platforms such as websites, emails, direct mail, social media, & mobile applications

Lifecycle Strategy & Implementation

Ready to supercharge your lifecycle marketing?

We use data to make CRM more effective, delivering valuable content experiences that captivate consumers. With comprehensive omni-channel strategies and performance insights, we make sure that key messages reach the right people at the right time. Our detailed measurement and testing framework lets us continuously analyze performance and progress towards your business goals.

    • Assessing current state CRM & program design

    • Defining program value, & putting numbers to the opportunities available

    • Mapping the customer journey

    • Defining the customer persona & segmentation

    • Creating a personalization & offer strategy

    • Advising on selection, integrating & managing marketing automation platforms

    • Assessing the database

    • Managing the marketing automation platform including

      • Optimization

      • Lead scoring

      • Triggered messaging

      • Journey design

      • Workflow configuration

      • Template creation

Growth & Performance Marketing

We're here to figure out what consumers really want and use that to inspire action.

Whether you want to use performance media to achieve your business goals or adjust your media mix to better reach your target audience at critical moments in their buying journeys - we've got you covered. Our data-driven strategies deliver actual results. Let's make your efforts more efficient and effective.

    • Assessing current state of the performance & program design

    • Measuring & benchmarking the opportunity

    • Mapping channel & customer intent

    • Researching emerging trends, target audience, competitive landscape

    • Channel, message, & budget planning

    • Creating a prioritized channel roadmap

    • Planning & managing digital and offline media

    • Co-optimization of organic search & paid search marketing

    • Bridging paid & organic social media marketing, including influencer marketing, social listening & social strategy

    • Overseeing programmatic & native advertising

    • Optimizing website flows, pillar pages & landing pages

    • Analyzing user paths & funnels

    • Personalization of the cross-channel journeys

    • Optimizing conversion flows with A/B/n testing, usability testing & user interviews

Product Marketing & Go-to-Market Strategy

You have a remarkable product, but do your customers share that same sentiment?

Our product marketing services are tailored to effectively convey the unique value and benefits of your business. From refining your market positioning to implementing a successful go-to-market strategy, we ensure your product's story resonates with the right users at the right time. Let's ignite excitement about what you have to offer your customers.

    • Positioning for company, brand & product

    • Developing value proposition

    • Defining sales approach & creating sales enablement tools

    • Crafting lead generation strategy

    • Planning & execution product launch

    • Creating & evolving brand identity

    • Developing brand & style guides

    • Defining brand voice & tone

    • Analyzing conversion funnels

    • Assessing the user experience

    • Evaluating the audience messaging & value proposition

    • Assessing marketing efforts performance

    • Planning & executing content across multiple platforms such as websites, emails, direct mail, social media, and mobile

    • Creating collateral & activations such as presentations, exhibits and displays, print materials, POS/POD materials, and signage

Content Strategy & Implementation

Is your content propelling your business forward?

We use data and insights to create impactful content that meets your consumers' needs. With a strong focus on performance-driven content marketing and strategic content distribution, we apply our expertise in SERP, user intent, and your specific business challenges to deliver real results. Whether it's through targeted channels or across your entire ecosystem, our data-driven approach helps us uncover new opportunities and truly connect with your audience.

    • Auditing current state of content audit & identifying gaps

    • Prioritizing content for development & creating a roadmap

    • Assessing owned media channels

    • Crafting a distribution plan by content format, topic, channel & audience

    • Defining strategic positioning & content pillars

    • Creating an editorial calendar

    • Assessing technical SEO

    • Analyzing site speed & mobile usability

    • Research & optimizing keyword strategy

    • Defining an approach for local SEO

    • Implementation & oversight of directory content syndication

    • Continually managing SEO & content creation

    • Developing content briefs

    • Planning content planning for websites, lead gen, sales enablement, customer nurture/engagement, social engagement, thought leadership, conversion optimization, & SEO

    • Drafting content for articles blogs, pillar pages, social & email content, white papers & e-books, infographics, etc.

    • Auditing current content

    • Defining content strategy

    • Mapping purchaser journey

    • Developing audience & persona profiles

    • Planning content distribution & editorial calendars

  • A strong social strategy is just the beginning. Execution is key to its success. Consistently managing and engaging with your audience will keep that initial spark from great content alive. We offer ongoing social account management retainer services with guaranteed response times and effective crisis management. Leave your social media needs to us, we'll handle it with a professional, approachable, and friendly voice.

Analytics & Insights

What can be measured can be improved.

If your campaign performance is stagnating, accessing and utilizing historical performance data can be a powerful tool to overcome slowing growth and identifying opportunities. Our team's robust analytics and reporting capabilities uncover valuable insights and trends, transforming them into actionable steps with measurable impact. We incorporate data into every aspect of your marketing plan, bringing a sophisticated, scalable, and precise approach to measurement that fuels your growth and success.

    • Assessing data capabilities

    • Developing KPIs & measurement strategies

    • Analyzing performance across the full-funnel

    • Defining dashboards

    • Planning tracking & taxonomy

    • Implementing call tracking

    • Conducting customer interviews, surveys, & focus groups

    • Identifying qualitative & quantitative insights

    • Implementing & monitoring platform analytics (Google, Adobe, etc.)

    • Studying user paths & usability

    • Analyzing heatmaps, forms, & funnel flows

    • Measuring & scoring customer lifetime value

    • Analyzing campaign performance & ROI

    • Defining customer segmentation strategies

    • Analyzing impact & incrementality

    • Assessing infrastructure & integrations

    • Evaluating & implementing Customer Data Platforms

    • Integrating & mapping data

    • Auditing databases

Previous

Marketing Advisory Services
Next

Strategy & Performance Assessments